The inaugural edition of the campus modeling scouting initiative, a premier university-based talent discovery program, has concluded—highlighting the incredible potential of Kenya’s youth.
The initiative organised by Pwani Oil in partnership with DF Casting and Management Ltd aims to discover, nurture, and launch the next generation of modeling talent, while promoting beauty, grooming, confidence, and professional growth among university and college students countrywide.
Claire Njeri, a Software Development student at KCA University was crowned the winner of the initiative dubbed Afrisense Campus Beauty Pageant (PASP 2025) during a vibrant grand finale held at the University of Nairobi’s Chandaria Center for Performing Arts Hall.
The pageant now in its inaugural edition attracted over 260 participants from Kenya’s institutions of higher learning, celebrating student beauty, confidence, and talent.
Ms Claire wowed the judges with her eloquence, creativity, and passion for youth empowerment, securing the coveted title and a one-year ambassadorship with Afrisense, a Pwani Oil product.
Judy Chepkoech of Maseno University, grabbed the 1st Runners up and was recognised for her charisma and community-driven ideas.
Ndaisi Lucky Bhakita of the University of Nairobi and Mishan Otaigo Gati of Catholic University of East Africa took the 2nd and 3rd Runners-up spots respectively, while Travis Lavender Mueni of Daystar University claimed the 4th Runners-up position—rounding out an exceptional group of finalists.
Speaking at the ceremony, Pwani Oil Commercial Director, Rajul Malde highlighted the rigorous selection process that saw the five winners selected from a list of 11 finalists.
“Over the past four weeks, these eleven finalists were tested on more than just their appearance. They demonstrated poise, communication skills, creativity, and brand alignment —all while showcasing what it truly means to be a modern-day Afrisense icon,” said Malde.
The grand finale was a celebration of youth culture, with over 1,000 attendees, live performances, fashion showcases, and vibrant cultural displays.
Rewards
The winner was crowned Afrisense Brand Ambassador 2025 and awarded Ksh.100,000 and a one-year brand ambassadorship.
1st Runners-up was awarded 6-month supply of Pwani products for UGC, 2nd Runners-up awarded 3-month supply of Pwani products for UGC, 3rd & 4th Runners-up was handed a 1-month supply of Pwani products for UGC.
[Pwani Oil Commercial Director Rajul Malde (centre) poses for a photo with the top five winners of the Afrisense Campus Beauty Pageant 2025: (L-R) Travis Lavender Mueni (Daystar University), Ndaisi Lucky Bhakita (University of Nairobi), Claire Njeri (KCA University and newly crowned Afrisense Brand Ambassador), Mishan Otaigo Gati (Catholic University of East Africa), and Judy Chepkoech (Maseno University). Also pictured, far right, is Afrisense Brand Manager Helgen Shali, during the grand finale held at the UoN. Photo/Pwani Oil/May, 07, 2025].
“This beauty pageant is part of our broader commitment to empowering communities, creating youth opportunities, and driving purpose-led branding in Kenya and beyond. Rooted in the secrets of African beauty, Afrisense goes beyond cleansing—offering moisturizing, nourishing care perfect for the modern student,” added Mr. Malde.
The Top 5 finalists will also take part in an exclusive immersion tour at Pwani Oil’s production facility in Kilifi from May 2–4, 2025, culminating in contract signings as part of their onboarding as official brand representatives.
