Kenya Breweries Limited (KBL), through its Smirnoff brand, has announced the 12th edition of the Unleash Your Edge Fiesta, happening in Mtwapa, Kilifi County on Saturday June, 15 2024.
The day is expected to burst with high-energetic vibes, incredible music, and unforgettable moments.
As part of Smirnoff’s electrifying “We Do We” campaign, the Unleash Your Edge Fiesta promises to create epic memories by bringing together diverse people with unique perspectives, and a medley of flavors.
This event is all about celebrating individuality within an exhilarating shared experience, where me is an ingredient, and we is a flavor.
The experience kicks off during the day with the Smirnoff Battle of the Beats (SBOB) competition at Screenshot Lounge, Mtwapa. Top DJs from the Coast region will go head-to-head in a fierce battle for the ultimate SBOB title. It’s a high-stakes, adrenaline-pumping showdown mainly to keep you on the edge of your seat!
As the sun sets, the party vibes escalate with a dynamic lineup of top-tier performances from renowned acts including DJ Redbone, Grauchi, Karoski, Kay Jay The DJ, DJ Insta and DJ Kryptic.
Revelers will dance the night away to electrifying beats and feel the collective energy that defines the Smirnoff experience. This is where the magic happens– a night of unity, joy, and unforgettable connections.
“Smirnoff is all about creating moments where diverse individuals come together to celebrate life’s vibrant flavors. The Unleash Your Edge Fiesta is a testament to our belief in the power of celebrating collective individualism and the spark of shared experiences. It’s where you can express your unique spirit and enjoy incredible connections,” said the Smirnoff Brand Manager Catherine Twesigye.
Fans will be required to purchase a 6-pack of any Smirnoff Ice Variant or a 750ML bottle of Smirnoff Or get tickets at the gate for KES 500, redeemable for 2 cans of Smirnoff ICE.
The Smirnoff Unleash Your Edge Fiesta is a movement that embodies KBL commitment to sparking conversations and bringing diverse people together to celebrate creativity and unity.
