Standard Group owned radio station, Radio Maisha celebrated its 14th year since inception back in 2010 by launching its new digital live studio which will facilitate the station going fully audio-visual.
Radio Maisha, a News, Talk and Entertainment national radio station broadcasts in state of the art Swahili in its entire 24-hour programming.
The celebrations which took place at the Standard Group Center along Mombasa Road in Nairobi on Friday stirred-up excitement across the country with vast Radio Maisha fans immediately getting connected to the station’s digital platforms which showed live radio shows.
Radio Maisha, boasts nationwide audience with the recent radio listenership survey clearly indicating that the station enjoys wider reach in every part of the country.
Radio Maisha’s milestone only opens for stiff competition among its rivals, a move that calls for more, wider and in-depth content from the producers and presenters who are the face of the station.
Speaking during the launch of the new digital studios and celebrations of the 14th Radio Maisha anniversary, Standard Group CEO Marion Gathoga Mwangi said the Group will not relent but strategise to counter their competitors.
“It has taken long but here we are and we assure our audience countrywide that we have in store adequate and relevant content for all of you,” she said.
Trigger
The transformative change in the radio industry has been triggered by the disrupt caused by the digital space, thus the need for reinventing and salvaging the radio industry.
Radio Maisha was not shaken by the mass exodus of its presenters who joined Cape Media owned, Radio 47.
However, the new lot that joined the wagon strengthened all the broadcasting aspects retaining the top position of the most listened radio station countrywide since its inception.
The team comprised of Solomon Zully who earlier paired up with Sugar Boy in the breakfast show Maisha Ausbuhi before they were later joined by Chris the Base who ditched Mediamax owned, Milele FM.
Other new radio personalities who joined the station were Nzula Makosi and Wycliffe Okumu who host the evening drive show Maisha Jioni from 3-7 pm.
Radio Maisha had has a unique captivating programming that has seen it sustaining and recruiting new audiences across the country every day, becoming a favourite radio station for many, giving other national and regional radio station stiff competition.
