Home Business NCBA targets Coast young professionals with financial literacy drive

NCBA targets Coast young professionals with financial literacy drive

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[Yasir Ashur, Asst. General Manager, Branch Business, Coastal Region NCBA (left) and Emma Micheni, NCBA customer during the NCBA Meet, Mingle Money talks session in Mombasa. Photo/courtesy/November, 18, 2025].

MOMBASA, Kenya, November 18, 2025 — NCBA Bank has expanded its customer engagement campaign to the Coast region, hosting an exclusive “Meet, Mingle & Money Talks” forum in Mombasa aimed at deepening relationships with emerging affluent and young professional clients. The event marked the final leg of a nationwide series that began in Nairobi, where senior NCBA executives held direct conversations with customers on wealth creation, investment opportunities and personal financial goals.

NCBA Group Director for Retail Banking, Dennis Njau, said the initiative reflects the bank’s commitment to embedding a culture of customer obsession in its operations. “Customer obsession for us is not a catchphrase; it is a culture. It means being present in the lives of our customers, anticipating their needs before they arise and walking with them through every financial milestone,” Njau said. “This engagement in Mombasa is about deepening those relationships and reaffirming that at NCBA, our customers come first.”

The forums, which featured one-on-one sessions with decision makers, generated strong interest in mortgages, investment products, asset finance and bancassurance during the Nairobi editions. The bank continues to position the sessions as key platforms for real-time customer feedback, enabling continuous refinement of its products and services.

The outreach comes at a time when Kenya’s financial sector is undergoing steady expansion, with total banking assets growing by more than KSh 1.2 trillion in 2024.

Formal financial access has risen to 84.8% driven largely by digital innovation. However, only 18.3% of Kenyans are considered financially healthy, with many lacking savings buffers or sustainable investment habits. Young people, who constitute about 35% of the population, remain the most underserved, with low uptake of formal savings and investment options and persistent unemployment limiting financial inclusion.

Kenya’s national savings rate currently stands between 11–13%, below the African average of 17%, underscoring the need for more financial literacy and empowerment initiatives.

By hosting the engagement in Mombasa, NCBA says it aims to bring tailored financial guidance and exclusive opportunities closer to customers in a region that plays a vital role in the country’s economy through trade, tourism and real estate.

The bank, which operates more than 100 branches across Kenya, Uganda, Tanzania, Rwanda and Ivory Coast, serves over 60 million customers and is Kenya’s third-largest bank by assets. NCBA maintains that its mission remains focused on building a customer-obsessed institution that listens, acts and delivers products that meet the evolving needs of clients across the region.

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