Kenya Breweries Limited (KBL) has expanded its cider offerings with the official launch of Snapp Dry Cider, an addition to its portfolio designed to cater to evolving consumer preferences.
The strategic move aligns with KBL’s continued commitment to innovation, premiumisation and tapping into Kenya’s dynamic alcoholic beverage market.
Snapp Dry Cider, a refreshing and sophisticated drink crafted for the modern woman, introduces a crisp, semi-dry taste with a well-balanced fruitiness. The cider was launched to appeal to a growing demographic of consumers who prefer a less sweet beverage with a more complex flavor.
“The launch of Snapp Dry Cider is a testament to our deep understanding of evolving consumer trends. We recognise the demand for premium beverages that deliver both taste and lifestyle appeal and Snapp Dry Cider is our answer to that need. This launch marks another step in our journey to provide innovative offerings tailored to diverse palates,” said Innovations at East African Breweries Limited EABL Marketing Manager, Faith Nyambura.
The cider category has experienced significant growth in Kenya, with millennials and Gen Z consumers driving demand for fruitier, lower-alcohol alternatives to traditional beverages. The introduction of Snapp Dry Cider builds on KBL’s past successes, including Tusker Cider and Manyatta Cider, both of which have performed exceptionally well in the market.
The unveiling of Snapp Dry Cider was complemented by the first installment of Snapp Socials—an exclusive event series to foster a sense of community among women. The Long Brunch event, held at Naiposha Gardens, brought together industry influencers, media personalities, and consumers for a day of immersive experiences, music and celebration.
The new product in the market is a naturally refreshing, fruit-flavored cider for the modern, sophisticated, and classy drinker. The brand exists to ignite female imagination by creating memorable experiences for women.
