I&M Bank has been recognised as the leading bank in the Kenya Banking Consumer Sentiment on Social Media Index 2024 powered by Data EQ. This comprehensive analysis of consumer sentiment towards Kenya’s major banks tracked over 502,000 public online consumer posts.
I&M Bank scored over 72% in the Data EQ Index, which was 56% higher than the industry average.
The banks achievement follows another notable recognition at this year’s Think Business Banking Awards where the Bank won the Most Customer-Centric Bank.
“A big thank you to our customers for giving us this massive recognition. We continue to focus on providing products and services that are relevant for all Kenyans,” I&M Bank Kenya CEO Gul Khan expressed his gratitude.
The bank has been providing free bank to M-PESA transfers for Personal and Solo Biz (Sole Proprietors) customers thus saving them money.
I&M bank has also invested on its App to provide digital customer experience including digital account opening, short term unsecured loans and the new Fikisha Goalz savings products. The bank has also expanded its branch network significantly to be closer to customers and will be opening more new branches this year.
“As we celebrate 50 years of I&M Bank, I am incredibly proud of my team for their hard work and passion for customer service,” added Mr Khan.
The data analysed was classified into three sentiment categories including public, operational and reputational. I&M Bank scored way above key industry players across all parameters in the operational category including products, digital experience, transactions, pricing or fees, customer service, account administration and physical facilities.
“Beyond coming first, I&M Bank’s performance in our latest Kenyan Banking Sentiment Index stands out because their overall sentiment was 56% higher than the industry average and they were the only bank to achieve a positive Operational Net Sentiment score,” said Head of Client Strategy at DataEQ Liska Kloppers
